TOP 10

The capital is the main destination in the country. Among the many sights in the city, we split a list of the ten must-see.

City Market

It is famous for having a large diversity of fruits, some quite exotic, aside from other types of goods like cheeses, seasonings, seafood and others. The building, with stain-glass windows and an architectural style that enchants,
is an excellent place for a snack or lunch. On the mezzanine, there is a large agglomeration of restaurants with delicious canapés, where the bologna sandwich and the codfish fried pastry.
are the most famous ones.

Ibirapuera Park

The city’s most visited park has diverse options for leisure. It holds areas for physical activities, bicycle routes, courts and playgrounds, lakes, space for picnics, bicycle rental and diverse important cultural centers: MAM – Museum of Modern Art, the Biennial Fair Pavilion, the Oca, the Japanese Pavilion, the Afro Brazilian Museum and the Brazilian Cultures Pavilion.


Luz Station was opened on March 1st, 1901. Its structure was inspired in the Big Ben and in the Westminster Abbey. The Station also holds the Portuguese Language Museum which, with interactive and technological resources, tells the language’s history and the origin of the most diverse words.

São Paulo Hall

Estação Júlio Prestes (Julio Prestes Station) would be the starting station of the Estrada de Ferro Sorocabana (Sorocaba Railroad), the main coffee transportation vein in São Paulo. It architectural project was awarded at the 3rd Pan-American Congress of Architects, of 1927, but its definite inauguration took place in 1934. In 1990 the proposal of reforming the station and transforming part of its lovely building into the seat of the São Paulo State Symphonic Orchestra (Osesp) emerged, giving rise to Sala São Paulo (São Paulo Hall), today considered as the best concert hall of Latin America. The place has proportions of renowned spaces of world concerts, like the Boston Symphony Hall in the United States, and that of Musikreinsaal in Vienna.

Soccer Museum

Located at the Pacaembu Stadium, it has a multimedia collection that preserves the main and most important soccer moments related to some historical moments of the country. It is possible to listen to some narrations of classic goals, to play electronic and manual games, to watch videos, to listen to stories and many more.

Pinacoteca do Estado

In front of the Museum lies the State Pinacotheque, designed by the architect, Ramos de Azevedo, in 1895. The first donations to the museum were pieces from renowned artists Benedito Calixto, Pedro Alexandrino and José Ferraz Almeida Júnior. In the collection, there are almost one hundred thousand works, including pieces from artisits like Tarsila do Amaral, Portinari and Rodin. The area offers a delicious coffee outside, with view toward the Luz Station.

Ipiranga Museum

The Paulista Museum, known as Ipiranga Museum, lies on the banks of Ipiranga Brook, where Brazil’s Independence was proclaimed. In eclectic architectural style, it is surrounded by a beautiful garden. Even when it’s closed, it’s worth a visit outside for the architecture of the Museum building and the historical importance.

Avenida Paulista e MASP

Avenida Paulista is one of the capital’s main financial and cultural centers. The city’s emblematic icon, through there thousands of people pass daily. Aside from having diverse options of stores and restaurants, it is the stage of large events and it also holds various cultural centers, theaters and movie houses and the Museum of Art of São Paulo (Masp).

Vila Madalena District

Redoubt of bohemians on duty, along the streets of Vila Madalena bars and night clubs for all tastes operate. Another interesting spot of the district is Beco do Batman (Batman’s Alley), an open air gallery, located along Rua Gonçalo Afonso. The path walls are covered with graffiti of national and foreign artists. It is also an excellent place to tour through the art studios.

Liberdade District

Liberdade is a stronghold district of Eastern culture. Boasts themed decor in the streets with traditional Japanese lanterns, besides the characteristic architecture that can be seen at various places distributed throughout the  neighborhood. Most of the residents, coming from Japan, China and Korea, speak their native languages. It also has a large amount of shops with products and typical food, besides a handicrafts fair on weekends. In Rua São Joaquim, is located the Busshinji Buddhist temple.


Other city icons

Copan Building

Project of Oscar Niemeyer, its “S” shape still holds hundreds of dwellers.

Corner of Av. Ipiranga and Av. São João

Eternalized by Caetano Veloso in the song “Sampa”, is where are Bar Brahma, its live music shows and Esquina da MPB, 24 hours.

Octávio Frias de Oliveira Bridge

Inaugurated in 2008, its modern and bold architecture is the symbol of a city raised by man and where the country’s most thriving economy is.